Royal Credit Union Enlists Services of D. Hilton Associates to Search for Executive Vice President, Chief Digital Experience and Marketing Officer

The Woodlands, Texas (April 2018) – Royal Credit Union, headquartered in Eau Claire, WI, is in search of an Executive Vice President, Chief Digital Experience and Marketing Officer to set the organization’s marketing strategy to support overall success through the achievement of Royal’s strategic objectives and core purpose.


The ideal candidate is collaborative, a team-player, adaptable, ethical, and someone who will live and impart Royal’s core values and core purpose every day. Duties include leading the planning, development, and execution of the marketing, advertising, digital experience, and business development initiatives. This individual will be charged with creating a bridge between data and business operations, leading to member-centric solutions based on predictive data analytics. The ideal candidate will have extensive experience defining, executing, and measuring the success of an organization’s digital strategy. A minimum of five years supervisory experience including three years strategic leadership required. A Bachelor’s Degree and ten years experience in marketing strongly preferred.


About Royal Credit Union
Royal Credit Union was organized in April 1964 with just 100 Uniroyal employees, and has grown to over 188,000 community members today. With assets over $2.2 billion, Royal is known for strength, financial security, and community involvement. Headquartered in Eau Claire, WI, the credit union has multiple branches throughout Wisconsin as well as the Minneapolis-St. Paul area in Minnesota, and is committed to continued expansion. It is a member owned, not-for-profit financial cooperative, that is dedicated to their core purpose “to create a positive impact in the lives we touch.” Royal upholds its fundamental responsibility to actively serve the diverse people in the field of membership through a wide range of products and services. In addition, Royal is committed to educating members and consumers alike, about credit union uniqueness, philosophy, values, and financial literacy. Over the last two years, the RCU Foundation had committed over $1.6 million to our communities for capital projects in the arts, health, and education. This includes, as an example, awards to UW-Eau Claire College of Nursing, Huey’s Hideaway Children’s Center in Medford, Colby Public Library, Osceola Discovery Center, and Feed My People Food Bank which serves a 14-county area. In addition, Royal Credit Union proudly supports hundreds of local charities through donations, event sponsorships and participation in community projects and fundraising activities with organizations like American Cancer Society, Big Brothers Big Sisters, United Way, Humane Association, Literacy Volunteers and Junior Achievement to name a few.


About D. Hilton Associates, Inc.
Hilton Associates, Inc. is one of the most recognized credit union consulting firms in the country. Our major practice areas are Executive Recruiting, Compensation Services, Retention & Retirement, Strategic Services, and Board Leadership. To date, D. Hilton has conducted over 3,000 successful searches for credit unions nationwide and has been employed by 95% of the largest credit unions in the country to fill senior executive management positions. For more information, please visit our website at



Monday April 30, 2018

Share This News


Sign up to receive the latest news from D. Hilton