First Commonwealth Federal Credit Union
Chief Marketing and Experience Officer
First Commonwealth Federal Credit Union has an exciting opportunity for an experienced executive to join their senior management team as the Chief Marketing and Experience Officer (CMXO.) Reporting to the President/CEO, this individual will help lead efforts to deliver First Commonwealth’s mission to empower the pursuit of financial happiness. This executive will focus on execution of the strategic plan as it relates to our Member Experience (Retail Delivery and Financial Center Operations, Marketing, Contact Center, Product Management, Membership Growth, Business Development, Community Engagement, Corporate Social Responsibility, Consultative Sales, and Member Relationship Management.) Responsibilities include continuing the transformation of our member experience which started with a totally reinvented retail channel (open concept, social banking model using ITMs to supplement universal bankers with financial counseling certifications) and a conversion to a state-of-the-art digital channel. The CMXO will collaborate on developing annual and long-range plans for the credit union. Bachelors degree with ten years of experience in brand and customer experience transformation (with some in banks or credit unions) and seven years progressive management experience are required, Masters degree preferred.
First Commonwealth Federal Credit Union was originally founded in 1959 to serve Western Electric employees. After expansions and mergers over the years, membership is now available to employees of more than 1000 companies and three underserved areas. Now, with more than 65,000 members and more than $780 million in assets, First Commonwealth has grown to be the largest credit union in the Lehigh Valley, offering soon-to-be eleven convenient, full-service financial center locations and 24/7 online banking services. First Commonwealth’s mission is to empower the pursuit of financial happiness, and their core values are to be honest, innovative, generous, humble, excellent, and respectful. In line with the mission the credit union is more community focused than ever, and is working toward leaving a legacy of financial health and wellness for consumers and businesses in the Lehigh Valley. Candidates who have invested their time, talent, and treasure in serving their community will be given more consideration. To learn more about First Commonwealth, visit https://www.firstcomcu.org/.
First Commonwealth will soon be moving to its beautiful new headquarters in Lower Macungie Township. Today, Lower Macungie Township is home to just over 30,000 residents and is one of the fastest growing residential areas in the Lehigh Valley. Thanks to its attractive communities and developments, it is often considered one of the Lehigh Valley’s most desirable places to live and raise a family. The Lehigh Valley area has been recognized for its booming economy, as well as boasting a lower cost of living and lower taxes than most of the Northeastern US. With its proximity to major cities, thriving, diverse industry, scenic country sides, endless shopping, museums, and more, the Lehigh Valley area has it all, and is a great place to live, work, and raise a family.
An excellent competitive compensation package will be offered to the selected candidate.
You may recommend others for candidacy by contacting Sarah Hilton, Vice President at (800) 367-0433, extension 133 or [email protected].