Telling the story well to the credit unions' various audiences, both internal and external, helps win support for a merger and creates a positive view of the credit unions once the process is complete. DHA's credit union merger communication services creates and then implements a comprehensive communications and marketing program to communicate to employees, management, volunteers, vendors, members and the public.
Throughout the merger, board members will require detailed information on various topics in order to move the process forward. At the same time, management staff members need information that will enable them to allay employee concerns regarding the process and help secure employee buy-in.
DHA also assists client credit unions with media releases to explain the goals of a merger, as well as with efforts to establish the brand identity of the merged organization. In addition, members will receive clear, accurate information regarding plans to combine operations with another financial institution. We assist clients by preparing information that will help everyone involved to understand how the proposed merger will benefit them.
For more information, please call David Hilton at 800.367.0433, ext. 122.