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MARKETING & ADVERTISINGTARGETED DIRECT MAILIf you hit the bull's-eye, you earn maximum points. If you send direct mail to the people most likely to respond to your call to action, you earn maximum results. Targeted direct mail combines credit union member segmentation, member satisfaction results, MCIF analytics, and data appended in order to achieve a greater return on investment. The marketing and advertising practice creates credit union direct mail campaigns that yield proven results by targeting the right product message to the right audience at the right time. From product promotions to new member matrix and recapture programs, D. Hilton Associates can show you how to use direct mail to get the most from your marketing dollars. For more information on partnering with D. Hilton Associates' Marketing and Advertising Practice, please call David Hilton, at 800.367.0433, ext. 122, or e-mail him at david@dhilton.com. |
