Brand Exploration

BRAND EXPLORATION

An investment in your brand is an investment in your credit union's future. Studies show that perceived brand quality drives financial performance, proving that investments in brand equity do pay off.

Whether you're in the midst of a credit union charter change, changes in SEGs or sponsor companies, a shift in business strategy or a merger, name change and re-branding have become critical next steps. The primary goal of DHA's strategic corporate branding process is to assist your credit union in developing a unique and well-defined brand name and visual identity that will both appeal to existing and potential members and effectively differentiate your brand in the marketplace. The tactical components of a credit union brand include the positioning statement, the name itself, the logo icon, the tagline, graphic standards and messaging guidelines. The credit union's new brand - the sum of all these parts - will reflect your business strategy, positioning, and your identity.

Working with your brand team, DHA will explore the state of your brand today, the aspired-to state for your brand tomorrow and the steps that must be taken to launch the brand to all your constituents, internal and external. Together, we will create a brand that distinguishes you from your competitors, today and for years to come.

Projects related to credit union branding may include:

Qualitative & Quantitative Market Research
Management Team Branding Workshop
Name Development
Logo and Icon Development
Tagline Development
Board Presentations
Launch Campaign Development

For more information on partnering with D. Hilton Associates' Marketing and Advertising Practice, please call David Hilton, at 800.367.0433, ext. 122, or e-mail him at david@dhilton.com.