MARKETING & ADVERTISING

ADVERTISING / PR

D. Hilton Associates' experience as marketing partners to our clients in the credit union industry allows us to create well-executed campaigns with consistent, compelling product messages directed to the appropriate audience. Working in partnership with our clients, we determine the appropriate "mix" of tactics for each particular product or service to be promoted to each target audience. We combine our strategic credit union experience with award- winning creative execution to deliver work that's on budget, on time and effective.

Each major product initiative includes completion of an ROI profitability model agreed upon with the client. Generally, the D. Hilton Associates' model identifies marketing execution, production detail and target volume and compares revenue costs and expense assumptions in order to determine break-even target and incremental revenue.

D. Hilton Associates is committed to fostering a long-term partnership with our clients to assist them in achieving their corporate and strategic goals.

A campaign might include:

  • Advertising - print, TV, radio, outdoor, and web
  • Branch Merchandising
  • Statement Inserts
  • Direct Mail
  • Collateral Materials
  • Press Releases and Special Events

For more information on partnering with D. Hilton Associates' Marketing and Advertising Practice, please call David Hilton, at 800.367.0433, ext. 122, or e-mail him at david@dhilton.com.

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