MARKET RESEARCH

RETAIL DELIVERY

• Consumer Research Services
• |
• Strategic Planning
• |
• Retail Delivery
• |
• Brand Assessment
• |
• Testimonials

Despite predictions of a "branchless" society, DHA research reveals that consumers continue to prefer brick and mortar channels for their banking business. At the core of any successful financial institution exists a strategy for retail delivery. This strategy helps define the organization's brand in the mind of the consumer.

While branch expansion will be a part of any organization's plan, retail delivery encompasses much more than brick and mortar coverage. If the credit union does not deliver a consistent, professional and convenient retail experience through all channels (i.e., branch, call center, Internet) physical locations alone will not ensure success.

D. Hilton Associates understands the complexity of a member relationship. Our methodologies for retail assessment ensure that all channels are evaluated using a balanced and unbiased approach. While others may investigate the capacity for additional branch locations, DHA believes that one must account for the organization's financial performance, process and policy for risk when exploring a retail strategy. While convenience is a component of market expansion, it by no means serves as the sole answer to growth.

For more information, please call Brian Kidwell at 800.367.0433, ext. 125, or e-mail briank@dhilton.com.