CONSUMER RESEARCH SERVICES
As credit union assets continue to grow, so will the number of competitors for your members' savings and loan dollars. The financial services industry has become a commodities business. As a result, management is now, more than ever, recognizing the need to invest in actionable research that will measure past, present and future performance.
D. Hilton Associates has been conducting credit union member research for more than 20 years. We understand the data needs of our clients and have constructed proven methodologies to deliver actionable recommendations. We understand that all credit unions are unique in their business strategies and require customized methodologies to answer their research questions. All clients have the option of choosing one or multiple channels (i.e., direct mail, telephone, focus groups, Internet). Among the many potential areas that the member research can explore are:
Consumer acquisition plays an important role in any credit union's growth plan. Management must know the market in which they compete and the credit union's share of that market. Non-member research is an excellent method for evaluating competitor satisfaction, product penetration and overall brand recognition. Using one or multiple applications (i.e., direct mail, telephone, focus groups, etc.), DHA will provide the credit union with a snapshot of the market and the organization's performance relative to its competitors. Potential areas of measurement could include:
Credit union research projects can take many forms, depending on the complexity of a client's need. One or multiple channels can be employed to secure quality data.
Using your behavioral, demographic and financial data, DHA can develop actionable strategies to help grow your business. Among the many benefits of DHA's member research services are:
For more information, please call Brian Kidwell at 800.367.0433, ext. 125, or e-mail email@example.com.