MARKET RESEARCH

BRAND ASSESSMENT

• Consumer Research Services
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• Strategic Planning
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• Retail Delivery
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• Brand Assessment
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• Testimonials

D. Hilton Associates has evaluated and developed successful brands for credit unions across the country. At the foundation of this success is the ability to execute a proven methodology that encompasses all stages of the process.

DHA's credit union branding assessment begins with measurement of brand perception among all the credit union's stakeholders. This would include the membership, community, employees and board members. Each of these groups will have a unique opinion of the credit union's brand, and capturing their perceptions is critical to project success. DHA then assists senior managers in understanding the current brand and guides the credit union through the process of formulating a brand strategy. This strategy could include an organizational name change and a repositioning of the logo and/or tagline along with image and messaging guidance. DHA also features a large staff of advertising professionals to assist the credit union in successfully redesigning its brand.

For more information, please call Brian Kidwell at 800.367.0433, ext. 125, or e-mail briank@dhilton.com.